who we are
Born to make flourish
your loved ones
Semino d'Amore® was born within Rossoprezioso®, the Italian fashion jewelry brand. Its story is different, it doesn't talk about fashion: it talks about people, connections, care.
the origins
How our blossomed
Seed of Love
- It all started with Rossoprezioso®, created by Cristina Bacchetti and Roberta Romoli in 2010. Within this production company, the idea arose to find a universal symbol to express different forms of affection.
- Thus Semino d'Amore® was born. A unique, true symbol, unplanned, yet inevitable, like wildflowers that bloom spontaneously.
- Olivia, Cristina's daughter, also played a part in the birth of Semino d’Amore®. When the Semino d’Amore took shape, she immediately recognized it and watered it, giving it a tone of voice, digital presence, and freshness. It was she who gave the brand a direction to grow and blossom.
people
A whole team
for women
We are an all-female team with a shared belief: you can tell a story with a piece of jewelry.
Each of us brings her own perspective, and together we ensure that every piece of jewelry reaches you.
All Semini pass through our hands before reaching yours.
OUR PHILOSOPHY
A seed
contains
all
The seed is the beginning of everything.
Small, almost invisible, yet capable of containing an entire world.
Semino d'Amore® is born from this ancient truth: the most powerful things are silent, they take up no space, but they transform everything they touch.
OUR WOOD
Woodlight
Semino d’Amore’s Luminous Wood
An exclusive material born from years of artisanal research and chromatic experimentation. WOODLIGHT™ captures and reflects light while retaining the authentic warmth of wood, transforming the material into a precious, contemporary, and distinctive surface.
OUR VALUES
Four words.
One direction.
These are the values that guide us every time we design a new Semino, every time we prepare an order, every time we tell our story.
OUR PROMISE
Make bloom
your loves.
It's not just a pay-off. It's what we want to happen every time someone opens a piece of our jewelry, every time someone gifts it to a loved one.